Demandbase ABM Platform is an end-to-end account-based marketing platform that allows users to discover and manage audiences of target accounts.
Demandbase ABM Platform’s key features include centralized command and control, target audience defining, account-based marketing analytics and real-time intents. The platform is used to build account audiences through CRM data, segmenting based on firmographics and AI-powered account selections.
Demandbase ABM Platform is used in financial services, health sciences and manufacturing business sectors. Its financial features allow banks, insurance providers and asset management companies to identify, target and engage commercial accounts. The platform provides healthcare, pharmaceutical and medical device companies to target, engage and move stakeholders for its key accounts.
Additionally, Demandbase ABM Platform allows users to track overall marketing performance across sales and marketing funnels integrating with Servicemax, Broadridge and Surescripts.
Talmage E. Specializzazione: Risorse umane Numero di dipendenti: 1.001-5.000 dipendenti
I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.
I wish I could add more keywords to track. If I had more flexibility there I'd love it.
Utente Verificato Specializzazione: Assicurazioni Numero di dipendenti: 51-200 dipendenti
Overall pretty happy with it as it does provide great insights.
This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.
I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.
Lauren M. Specializzazione: Marketing e pubblicità Numero di dipendenti: 201-500 dipendenti
There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.
I do not always agree with the rankings, but It is never an issue
Utente Verificato Specializzazione: Servizi e tecnologie dell'informazione Numero di dipendenti: 501-1.000 dipendenti
Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.
It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.
The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.
Utente Verificato Specializzazione: Marketing e pubblicità Numero di dipendenti: 201-500 dipendenti
See which prospects are engaging with your website or researching relevant articles.
Supposed to get real-time alerts through Slack, but my alerts don't work.