Moz Pro is a web-based, all-in-one SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization's website and its content. Keyword search and ranking can be monitored and used to determine new advertising opportunities.
Through on-page optimization, Moz Pro can create actionable recommendations based on a website's performance. The application ensures that users not only understand problem areas on the website but also provide a clear idea of what aspects need to be improved.
Moz Pro also helps organizations track and keep an eye on competitors. Open Site Explorer is utilized by the application for competitor intelligence monitoring and tracking link metrics.
Chamath N. Specializzazione: Software informatici Numero di dipendenti: Lavoratore autonomo
Moz-Pro not only provides you with SEO software but also tools and training platform. It provides guaranteed results that are to be trusted. Its features are also vast and important for the users' needs.
Moz-Pro is a combination of various SEO tools. It also has free tools which include keyword explore and open site explorer which are available to use for as many times as you can.
Its chrome extension called Moz Bar provides you with information about the domain rank or page authority on the search engine results page. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it.
Pros of Moz-Pro -
1. It is a comprehensive toolkit
Since Moz-Pro is a combination of several SEO tools, it has a variety of features that make it have an impressive range that covers any role you want it to play in boosting the search engine’s rank.
2. It has the best learning and resource guides.
Moz-Pro is designed in a way that its users can learn from the various video tutorials and guides it provides. In case you do n’t know how to use it, there are guides, packages, community forums and also posts that are there to make you understand.
3. It is easy to use and operate Moz-Pro.
Although it has many SEO tools, there is no confusion when it comes to using and operating it. Its processes are very easy to follow and in case you have any problem you can get help in its guide or video tutorials.
Cons of Moz-Pro.
1. Subscription is needed.
Although it has free tools, you need to subscribe so that you can access the other tools that aren’t free. Tools such as campaign crawl test, on page grader and rank tracker can only be accessed by the subscribed users and are not available without subscription.
2. It is very expensive.
Moz-Pro user requires much capital when it comes to subscribing to get important tools that aren’t available without subscription. You are also required to pay an extra amount of money if your operations are large since the campaigns or keywords are limited.
Brooks M. Specializzazione: Marketing e pubblicità Numero di dipendenti: 13-50 dipendenti
Moz Pro helps us with Local SEO, keyword tracking (for specific locations which is awesome), backlink analysis, reporting, and technical site crawls. I utilize the community Q&A to bounce questions off of other experts as well.
Having used many SEO softwares and Digital Marketing Suites, my favorite thing about Moz is its approach to data. The team at Moz is meticulous in producing accurate and responsible data within their tool. Domain Authority (along with the MozBar) are incredibly helpful in gauging a site's ability to rank. I love their keyword tracker - it's really easy to use. Since its most recent update, Moz's link explorer is now one of the best and boasts one of the largest link databases in the industry. Last but not least, the Moz community is incredible. The Q&A is great and high quality, really helpful.
I don't necessarily dislike anything about Moz (I do think the user interface could be better), but in general almost every one of their tools has a superior option out there. SEMRush has far better keyword and topical research tools, Screaming Frog performs a better crawl, Majestic (subjectively) has better link data, and Ahrefs has better reports (in my opinion). I also think since seemingly changing who they do citation management through, their Local SEO tool is not what it should be.
Vladimir D. Specializzazione: Servizi e tecnologie dell'informazione Numero di dipendenti: 51-200 dipendenti
I'm an SEO export and I've been using Yext for about 4 years. We use it for our franchisee clients that don't want to pay for premium services like Yext.
Price. You can easily sync any updates for your business with Moz Local. The platform is very simple and straight forward. I would recommend this tool for business owners with a small budget.
Technical issues. I have not the best experience with Moz Local, especially with connecting Moz Local to Google My Business. I would love to see more available directories for sync.
David h. D. Specializzazione: Servizi e tecnologie dell'informazione Numero di dipendenti: 10.001+ dipendenti
I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.
The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.
Billy H. Specializzazione: Marketing e pubblicità Numero di dipendenti: 51-200 dipendenti
While Mozpro is something i'd really like to like as a Seattle native, but it's not something i actually used in practice even with my company provided license. I use their training and webinars but not the tool as Semrush and Ahrefs is superior
Moz has just about everything you could need to run a SEO business or just do SEO for your own website. With good support articles, help section, and support they know what they're doing and want your site to succeed.
Moz, in my own experience compared to other software, consistently gave different results for things like rank and volume. This was terrible when i was using multiple services at once to double check work. The other issue is the design layout is not easy to use nor intuitive.