CallRail is cloud-based call tracking and marketing analytics software that lets advertisers track which advertising campaigns are generating calls and gives them the ability to dive into those calls for data on how to further refine their marketing. The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting, call transcriptions and more.
The product also uses machine learning to automatically score calls as good leads or bad leads so that advertisers can convey the value of their campaigns to clients. Advertisers can use CallRail to track any type of marketing campaign, from paid search to organic search to radio advertisements and print campaigns.
CallRail's analytics suite also offers call recording to monitor sales teams and customer interactions and cost-per-lead reporting that allows users to see cost per lead broken down by campaign and keyword across all their marketing channels.
Chris C. Numero di dipendenti: 11-50 dipendenti
Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.
The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.
Emma K. Specializzazione: Marketing e pubblicità Numero di dipendenti: 11-50 dipendenti
CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.
The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.
I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.
Lloyd C. Specializzazione: Marketing e pubblicità Numero di dipendenti: 2-10 dipendenti
I was on the pro plan and spent a very large amount of money a month use the service you would think the customer support would be better but it’s not the staff when you finally do get someone are rude condescending and sarcastic on the phone.
I took my 30 phone numbers in my business and clients to a different company I would not recommend using this company if you feel you ever will need any support they don’t care about you or your company.
It’s cheap. That’s about it. Get what you pay for. They track your phone calls they track your numbers the plug-ins are easy they change their navigation so I that’s not easy anymore
Good luck getting any support. They literally don’t answer the phone, return calls and take days to reply to emails.
Utente Verificato Specializzazione: Marketing e pubblicità Numero di dipendenti: 11-50 dipendenti
CallRail has been a lifesaver for proper attribution of phone calls, leads, and sales. We have used it on our own website and for many of our clients. This has allowed us to move from "I feel like the phones are ringing more" to "You received X number of leads and X number of sales from this channel this month." With this information, we've been able to improve our targeting and improve ROI.
With CallRail, it is incredibly easy to set up dynamic tracking numbers that will help you see exactly where your phone calls are coming from. This is essential for anyone who cares about attribution. The reporting capabilities are nice - easily integrates with Google Analytics, Google Ads, and Google Data Studio.
I wish they would remove the minimum size of a number pool. We have some websites with very small traffic that don't need 4 phone numbers.
Uzair A. Specializzazione: Settore automobilistico Numero di dipendenti: 11-50 dipendenti
Text messages and calling, plus all our calls are recorded and easy to find.
We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.
It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right.