Informazioni su Marketo Engage

Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization. Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments. This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page.
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Prezzo di Marketo Engage

Marketo Engage non dispone di un piano gratuito ma offre una versione di prova gratuita. La versione a pagamento di Marketo Engage è disponibile a partire da 895,00 USD.

Prezzo di partenza:
895,00 USD
Dettagli sul prezzo:
Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.
Versione gratuita:
No
Prova gratuita:

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Recensioni su Marketo Engage

Valutazione della caratteristica

Rapporto qualità-prezzo
4
Funzionalità
4
Facilità d'uso
4
Assistenza al cliente
4
5 recensioni su 594 Vedi tutte le recensioni
Md masoom R. Md masoom R.
  • Settore: Servizi e tecnologie dell'informazione
  • Dimensioni dell'azienda: 501-1.000 dipendenti
  • Ogni giorno di utilizzo per Più di 2 anni
  • Fonte della recensione
Rapporto qualità-prezzo
4
Caratteristiche
4
Facilità d'uso
5
Assistenza al cliente
5

5
Data della recensione: 3/7/2019

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vantaggi

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Inconvenienti

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Alternative considerate

Pardot, SugarCRM, Zoho CRM e HubSpot Marketing Hub

Perché passare a Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Cameron E. Cameron E.
  • Settore: Internet
  • Dimensioni dell'azienda: 51-200 dipendenti
  • Ogni giorno di utilizzo per Più di 2 anni
  • Fonte della recensione
Rapporto qualità-prezzo
5
Caratteristiche
5
Facilità d'uso
3
Assistenza al cliente
4

5
Data della recensione: 28/7/2020

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Vantaggi

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Inconvenienti

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Edward U. Edward U.
  • Settore: Software informatici
  • Fonte della recensione
Rapporto qualità-prezzo
0
Caratteristiche
4,5
Facilità d'uso
3
Assistenza al cliente
0

3,5
Data della recensione: 12/11/2015

Pros and Cons

Vantaggi

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Inconvenienti

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Sowmya U. Sowmya U.
  • Settore: Servizi e tecnologie dell'informazione
  • Dimensioni dell'azienda: 1.001-5.000 dipendenti
  • Ogni giorno di utilizzo per Più di 2 anni
  • Fonte della recensione
Rapporto qualità-prezzo
4
Caratteristiche
4
Facilità d'uso
4
Assistenza al cliente
4

5
Data della recensione: 26/8/2021

One of the best Marketing Automation Tool!

Overall Marketo is one stop for all the digital marketing activities, database, and analytics. I simply love it!

Vantaggi

Easy to use, One solution for all the marketing leads, nurturing campaigns, pulling different reports, and ROI calculation. Integration with different tools like salesforce etc., makes it even easier for the marketing activities.

Inconvenienti

Sometimes it gets trickier to create programs and a smart list. Too many filter options might be confusing.

Utente Verificato
  • Settore: Relazioni pubbliche e comunicazioni
  • Dimensioni dell'azienda: 51-200 dipendenti
  • Ogni giorno di utilizzo per Più di 2 anni
  • Fonte della recensione
Rapporto qualità-prezzo
4
Caratteristiche
4
Facilità d'uso
4
Assistenza al cliente
4

5
Data della recensione: 22/7/2019

Flexible and Adaptable, Best for Technical Users

The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Vantaggi

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Inconvenienti

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Alternative considerate

Pardot

Perché scegliere Marketo Engage

We outgrew the system and it's capabilities very quickly.

Software precedente

ClickDimensions

Perché passare a Marketo Engage

The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.

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