Automational is customer relationship management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more.
The email marketing application contains a drag and drop editor that allow users to monitor the performance of email campaigns with built-in email statistics. With the Automation Builder tool, users can select from pre-made templates and create “drip marketing,” or nurture campaigns, sales engagement campaigns, customer onboarding and retention campaigns, and more.
Automational offers a social discovery application that can pinpoint a contact’s social identity using just an email address. With the web intelligence feature, a user can track when a person visits a site and can tell which organization they are browsing from. The software integrates with Gmail, Outlook and Office 365, and offers mobile apps so it can be accessed from mobile devices.
Kathleen F. Specializzazione: Consulenza manageriale Numero di dipendenti: 2-10 dipendenti
I’m crazy about Automational. As a Sales & Marketing consultant to early stage businesses, I am always looking for great CRM & Marketing Automation tools that are easy to use and provide a superior ROI. I now have several clients using Automational as part of their efforts to jump-start their sales cycle.
This product delivers everything my clients need to manage their growing pipelines, send email campaigns, and automate their sales & marketing workflows --all without distracting unnecessary features or expensive start-up fees.
Plus, their support team is personally responsive and knowledgeable -they get back to you on as timely basis and are committed to finding the way through an issue.
Little usability changes – like a tag manager to see a record of all the tags I have used and more UI customization of the Opportunity view – would be helpful. Fortunately, their product team is very receptive to feedback and includes customer-requested updates regularly. Not only are they receptive, the production team proactively reaches out to acknowledge and thank their customers who have \requested a change that has been built into a release. Great team. Love them.
While I do support clients on other platforms, I always recommend Automational to my SMB clients first. The performance, support, and value cannot be beat.
Lea ann H. Specializzazione: Consulenza manageriale Numero di dipendenti: 2-10 dipendenti
We used another product when I came on board, but there was not assistance in using the product and it was very outdated and expensive. I researched several CRMs and decided to use Automational. This SW is great. I just need to understand the flow charts better and I know it will be perfect for us.
The intuitive nature of the SW, the importing of the items and the notifications that can be created.
I need to better understand the flow charting of the steps for providing notifications and follow-up. Just going to take me some time but the outcomes is fantastic.
This SW will work for small and medium companies that do not have dedicated Marketing staff.